Aircel

Aircel

Parent Company

Maxis Communications; Apollo Hospital

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Your World of possibilities

USP

Simplicity and the ‘boy next door’ image; cricket connect

STP

Segment

Social media and internet savvy

Target Group

Middle class and low income group

Positioning

Faster internetwork access, stay connected

SWOT Analysis

Strength

1.Fifth largest GSM mobile service provider with subscriber base over 27mn
2.13% market share

Weakness

1.Profitability is an issue
2.Lack of advertising
3.Low brand visibility

Opportunity

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Idea
2.Vodafone
3.Reliance
4.Airtel
5.Tata Docomo
6.MTNL
7.BSNL
8.Uninor
9.Tata Indicom
10.Virgin