|
Airtel |
|
|
Parent Company |
Bharti |
|
Category |
Mobile service provider |
|
Sector |
Telecommunication |
|
Tagline/ Slogans |
Express yourself |
|
USP |
Top brand in India and Brand connect |
|
STP |
|
|
Segment |
Elite class of people; Corporates |
|
Target Group |
Elite class above 25 years age; YUPS(Young Upward Professionals) |
|
Positioning |
Aspirational and lifestyle brand; Premium category |
|
SWOT Analysis |
|
|
Strength |
1.Largest cellular service provider in India, with over 164.61 million subscribers at the end of April 2011 |
|
Weakness |
1.Price competition from BSNL and MTNL |
|
Opportunity |
1.Fast expanding cellular market |
|
Threats |
1.New entrant's low price offering |
|
Competition |
|
|
Competitors |
1.Reliance |
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Airtel
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