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BT Group |
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Parent Company |
BT Group plc |
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Category |
Mobile Service Provider |
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Sector |
Telecommunication |
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Tagline/ Slogan |
Connected World; Bring it all together |
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USP |
World’s oldest telecommunications company |
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STP |
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Segment |
Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services |
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Target Group |
Major corporate, business, wholesale and consumer segments that uses communications solutions and services |
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Positioning |
BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers. |
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SWOT Analysis |
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Strengths |
1. Market Position in Domestic Markets through O2 brand 2. Wide Products and Services Range 3. Extensive Services Network 4. Diverse Customer Portfolio in over 170 countries 5.Have signed the world’s largest renewable energy deal 6. Has over 90,000 employees serving the customers 7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services |
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Weaknesses |
1. Reliance on the UK market for major revenues 2. Limited Liquidity |
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Opportunities |
1. Growth in Telecommunications Services 2. Key Contracts 3. Expansion in Other Regions 4. Mobile Data Growth in Europe 5. Increasing Demand for 3G Technologies |
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Threats |
1. Disruption of Services Due to Uncontrollable Events 2. Regulations and Licenses 3. Competitive Pressure |
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Competition |
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Competitors |
1. AT&T 2. Verizon 3. Vodafone 4. Deutsche Telekom 5. Orange 6. T-Mobile 7. Comcast |
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BT Group
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