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Cisco Systems |
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Parent Company |
Cisco Systems |
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Category |
Electrical Equipment |
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Sector |
Industrial Products |
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Tagline/ Slogan |
Welcome To The Human Network |
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USP |
Cisco Sys's experimentations yield new products and services that outpace competitive threats |
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STP |
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Segment |
Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing |
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Target Group |
IT firms, Telecommunication companies, Construction companies and a wide variety of clients who are seeking network solutions |
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Positioning |
Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate |
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SWOT Analysis |
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Strengths |
1. Geographically Diverse Business 2. Economies of scale lower cost and increases margin 3. Diversified into many segments and tapping sophisticated markets 4. Market leading position brings many benefits 5. Robust financial performance 6. Known for its strong R & D division 7. A culture that experiments produces better long term values |
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Weaknesses |
1.Declining storage networking market 2. Weak presence in BPO technologies/markets compared to global leaders |
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Opportunities |
1.Expansion through Strategic Alliances and Acquisitions 2. Smart grid infrastructure could increase demand 3. Wi-Fi Home Calling and mobile broadband 4. Data intensive applications 5. Data Mining |
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Threats |
1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business. 2. Open Source Competitors 3. High competitive rivalry 4. Virtualization |
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Competition |
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Competitors |
1. Hewlett Packard (HP) 2. IBM 3. Microsoft 4. Dell 5. Huawei 6. Juniper Networks |
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Cisco
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