Alaska Power and Telephone Company

Alaska Power and Telephone Company
Parent Company	Alaska Power and Telephone Company
Category	Telephone Communications
Sector	Telecomm
Tagline/ Slogan	-
USP	Promote and develop long term reliable energy and communication solutions while capitalizing on the innovation and technical expertise
STP
Segment	Telecommunications and power
Target Group	Communities in Alaska
Positioning	One of the most progressive utilities in Alaska
SWOT Analysis
Strength	1. Acquisition of GTE Alaska exchange 2. Serve 13000 access lines 3. Reach where large companies overlooked (Local communities) 4. Recognized as one of the most progressive utilities in Alaska 5. Innovation and technical expertise of its skilled and dedicated employees
Weakness	1. Investments in heavy construction company 2. Operations limited only in Alaska means low revenue and low market share
Opportunity	1. Un-served localities can be tapped 2.More acquisition for the expansion of the business 3. Expansion on geographies can help boost the brand image
Threats	1.There are other players as well which would want to serve these local communities in rural areas 2. Govt policies and strict regulations can affect performance 3. Increasing costs of raw materials can affect business operations
Competition
Competitors	1. CenturyLink 2.Frontier Communications 3.Verizon