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AT&T | |
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Parent Company |
American Telephone and Telegraph Company |
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Category |
Mobile Service Provider |
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Sector |
Telecommunication |
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Tagline/ Slogan |
Rethink Possible; America's Largest 4G Network |
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USP |
AT&T is one of the largest provider of mobile & fixed telephony in US |
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AT&T STP | |
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Segment |
All users of mobile phones as well as Enterprises looking for network solutions |
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Target Group |
Residential, Commercial & Governmental customers internationally |
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Positioning |
AT&T offers high Speed Wireless Services through 4G and broadband and digital TV services |
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AT&T SWOT Analysis | |
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Strengths |
1. AT&T is a renowned global telecommunications company which has over 200,000 employees globally 2. AT&T is a big telecom service provider and offers multiple products & services like mobile telephone services, internet, broadband, OTT services etc. 3. The company has robust financials in the telecom segment, which is evident from its presence on NYSE and S&P 4. AT&T is one of the largest provider of mobile telephony and largest fixed telephony provider in the United States 5. Has a reach in over 200 countries with their services with over 100 million customers 6. Acquisition of other telecom companies have strengthened its presence globally 7. AT&T has strong advertising and marketing strategies using TVCs, print media, online etc. 8. Sponsorship of various global events give a strong brand exposure to the company 9. AT&T has strong investments and presence through buildings and sports arenas 10. The brand has also diversified in film production, video games, news agency, print media and streaming content 11. The company has annual revenues of more than $170 billion, making it one of the largest telecommunications globally 12. AT&T has been consistently recognized as a leading brand by the likes of Fortune 500 |
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Weaknesses |
1. Competitive telecom segment means a limited market share growth for AT&T 2. Censorship issues & network security were a problem for the company |
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Opportunities |
1. International expansion opportunities of AT&T in emerging economies can boost its overall business 2. Deals with smartphone manufacturers like Apple, Samsung & ever increasing sales of these products can lead to a good partnership 3. Increasing smart phones market & leveraging 5G and 4G network capabilities can lead to new business opportunities for AT&T 4. Acquisition of smaller companies can strengthen AT&T's overall portfolio |
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Threats |
1. Saturation of the US markets & economic recessions can affect business of AT&T 2. Government regulations & legal challenges can lead operational issues of the company 3. Intense competition & industry consolidation can affect the business margins |
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Competition | |
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Competitors |
1. Vodafone 2. Verizon 3. BT Group 4. Deutsche Telekom 5. Orange 6. Comcast 7. T-Mobile |
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AT&T
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