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Reliance Jio |
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Parent Company |
Reliance Industries Limited |
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Category |
Mobile service provider |
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Sector |
Telecommunication |
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Tagline/ Slogan |
Jio digital life |
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USP |
Affordable 4G LTE mobile network with innovative technology |
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Reliance Jio STP |
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Segment |
People with smartphones looking for high speed internet and good mobile services |
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Target Group |
Urban & tier2 middle and upper class segment |
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Positioning |
Reliance Jio is helping transform Indian into a digital and tech-savvy nation by giving affordable mobile service and data |
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Reliance Jio SWOT Analysis |
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Strengths |
1. Strong backing of parent company ie Reliance Industries backed up Mukesh Ambani 2. Excellent advertising and marketing of Jio helped the brand have a strong launch 3. Jio has brand ambassadors like Shahrukh Khan, Amitabh Bachchan which has helped reach out to masses 4. Innovative technology i.e. 4G LTE services along with VoLTE 5. Has a strong pan India presence with its operations in more than 22 cirles 6. Jio apps are a unique feature offering movies, games, shopping, messenger, chat, news etc under one roof 7. LYF smartphones at affordable costs would also boost the brand Reliance Jio |
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Weaknesses |
1. The ad campaign of Reliance Jio showing the PM was controversial 2. Late entrant in the India market, i.e. it would be challenging to increase market share significantly |
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Opportunities |
1. The company can offer telecom, call, data services at competitive prices 2. Reliance Jio can promote exclusive services like apps to attract consumers 3. Focus on customer service and MNP can help the brand overcome competition |
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Threats |
1. Once free services are over, people would not want to continue using Jio 2. Existing competitors have a strong presence, and a loyal customer base, which would be difficult to address to. |
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Competition |
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Competitors |
1. Airtel 2. Idea 3. Vodafone 4. MTNL 5. BSNL |
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Reliance Jio
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