3 Mobile

3 Three Mobile

Parent Company

Three network

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Welcome to our network

USP

Australia's 1st 3G mobile network offering services like  Video calling, mobile tv, mobile broadband, multiplayer gaming

STP

Segment

Internet savvy, gamers, socialites, Young Upward Professionals

Target Group

Students, Professionals, Senior citizens

Positioning

Better value, bigger choice

SWOT Analysis

Strengths

1.50:50 JV between 3 and Vodafone is a win- win situation
2.Strong brand name and excellent advertising
3.High brand loyalty
4.Co-sponsorhip with big events

Weaknesses

1.Pricing decisions can be critical
2.Global operations and services are an issue

Opportunities

1.Multifold expansion helps to build a cult in customer's mind
2.Ever growing telecom market 3.Leverage strong brand

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Vodafone
2.O2 Mobile
3.Telenor
4.AT&T